IMPORTANCE OF PERSONAL BRANDING

PERSONAL BRANDING PART ONE GEORGE MWANGI Personal Branding is the way you package yourself so that people can know and identify you, this involves the way you present yourself. The ways you appear to people determine how people will respond to you. People will label you as a result of what they see in you. For instance people who are confident attract people, they become good brands; on the contrary, people who are not confident don’t attract many people. Branding is a tag that people put on you, it’s also the value that they place on you: people who brand themselves well become valuable to others and are identified wherever they go, and in what they do. People value you because of the potential they see in you. What you stand for and believe in is a sure way of building a good personal brand. To build a good personal brand you ought to market yourself well. This includes your personal appearance, for instance are you friendly or caring?, do you listen to people or you take them for granted?, do you value others?, are you appreciative?, do you respect other people’s opinions ? Etc; these are notable aspects that form a good personal brand. Many people ignore the aspect of personal branding a thing that makes them lose many opportunities; this is because they are not known. Branding involves the basic things like the way you dress or talk. Social media is a notable place where brands are established, it is therefore important to brand yourself well on your face book, istagram or twitter accounts; Dressing is very essential in building personal brands: for instance people who always dress casually most often are not taken seriously; also people who talk casually most often are not taken seriously. Sometimes it’s important to be official in your dressing. It’s okay to have fun with some few jokes here and there but it’s vital to be serious most of the time. In so doing people will take you seriously. The way you brand yourself can either attract or repel people from you. To build a good brand, you ought to be informed in your area of your specialization, for instance, if you are a business person you need to be informed about some aspects in your business such as where to buy your products at a better price so that you can sell them at a fair price. Branding entails being knowledgeable about the products you are selling. People who don’t know the features in the products they are selling find it extremely hard to make good sales. People who understand their products make more sales in comparison to people who are not sure of what they are selling. Many people build their personal brands in their career: you ought to be passionate in your career so that people can identify you with what you do. To build a good brand, you need to understand your potential. People who don’t understand their potential are not confident and are brand less. People will brand you as a result of what they see in you. People who find it hard to deal with others cannot build good brands. Confidence is very key in personal branding. Most people are attracted to people who are confident and have positive attitude. Your attitude towards people is very key in personal branding. Honesty is another key aspect in personal branding; dishonest people never create good personal brands. Respect is another vital aspect of personal branding. Disrespectful people repel people from them. Integrity is a vital feature in personal branding .People that lack integrity miss the mark of good personal branding. Integrity entails doing the right thing always.